Engaging Concepts

rebecca grinnals

Rebecca Grinnals is widely regarded as one of the foremost experts on the business of weddings & honeymoons. She is the founder and President of wedding and honeymoon industry consulting firm, Engaging Concepts based in Celebration, FL. Rebecca is a sought after industry consultant, speaker, trainer and business trend expert. She has been a featured guest on CBS’ “The Early Show,” CNN, Entertainment Tonight, CNBC and hundreds of other national and international television & radio programs. She was named as a BIZBASH Event Innovator 2014: Most Innovative People in Events and Meetings. She serves as the Chairperson of the Leadership Advisory Board of WIPA (Wedding Industry Professionals Association) and was recently named as one of the “Top Ten Social Media Influencers in the Wedding Industry” by WedBiz Journal.

Prior to creating Engaging Concepts, Rebecca co-founded Disney’s Fairy Tale Weddings & Honeymoons for The Walt Disney Company, and spent ten years developing the concept into an unprecedented success. She directed the complete branding strategy, development and implementation of the program, building it into almost a $100 million per year business for Walt Disney World, Disneyland, and the Disney Cruise Line. These efforts resulted in over 20,000 weddings and the coveted status for Disney as the # 1 Domestic Honeymoon Destination.

She has been quoted in scores of wedding & honeymoon related articles including The Wall Street Journal, The New York Times, USA Today, Forbes, Cosmopolitan & BRIDE’S to name just a few. She has directly produced wedding events and remotes for, among others, “The Oprah Winfrey Show,” “The TODAY Show” and “Good Morning America.”

Rebecca has orchestrated some of the industry’s most innovative wedding related promotions and partnerships including the Sandals & Beaches Resorts groundbreaking partnerships with Celebrity Wedding Designer Preston Bailey and Cake “Diva” Sylvia Weinstock, the Guinness World Record setting “World’s Largest Vow Renewal” for Harley-Davidson, The Travel Channel’s 6-episode series featuring The Cayman Islands (“Weddings Away-Cayman Islands”), My Destination Wedding with The Knot on the STYLE Network and promotions with top industry brands such as Ritz-Carlton, Martha Stewart Weddings/MSLO, BRIDE’S Magazine, The Knot, the Platinum Guild, American Express, Crate & Barrel and many more.

In 2008, she and Kathryn Arce created an innovative series of luxury wedding business summits called Engage! which twice a year bring together 350 of the wedding industries key influencers, thought leaders and tastemakers from around the globe to connect and exchange ideas, innovate and be inspired to take their successful businesses and, in turn, the wedding industry to the next level. All fourteen Engage! events to date have been complete advance sell outs with top wedding professionals participating from over 45 states and 29 countries and have met with rave reviews from attendees and speakers alike.

Clients of Engaging Concepts include :: The Cayman Islands Department of Tourism, Hilton Worldwide, Sandals & Beaches Resorts, InterContinental Hotels Asia-Pacific, Loews Hotels & Resorts, Palace Resorts, Hard Rock Resorts International, the Tavistock Group, Graceland/Elvis Presley Enterprises, Harley-Davidson, the Kessler Collection, Disneyland Resort, various developers and venture capital firms as well as hotels & resorts in China, Japan, Singapore, Australia, Barbados, throughout the US & Caribbean and many leading luxury wedding and event professionals worldwide.

Rebecca worked with renowned wedding planner Marcy Blum on Billy Joel’s wedding and also with wedding design guru Preston Bailey on Donald & Melania Trump’s wedding.

She speaks and consults around the world on the business of weddings.

wedding industry consultant

“In a sea of wedding “experts”, Rebecca stands alone as a visionary. There is simply nobody better qualified to shape the future of the wedding business.”

Sean Low
The Business of Being Creative
Former President Preston Bailey Designs

“Rebecca Grinnals probably knows more about the business of weddings than anyone”

Event Solutions Magazine
September 2011

“Rebecca was our most highly rated speaker of the entire year and I am hearing already calls for a repeat “engagement!!”

Pauline Parry
President, WIPA

“Rebecca’s marketing expertise makes her one of America’s most informed authorities in marketing to the bridal market.”

Rod Caborn
Executive Vice-President
YPB & R Advertising and Public Relations